Assignment IM...(1)

Differentiate between marketing-strategy formulation for Pure-Play company and Bricks-and-Mortar company

Marketing strategy is the process of identifying market segments (segmentation), choosing an attractive segment consistent with the firm's resources and goals (targeting), and strategically communicating the product's benefits to the target segment (positioning).

Pure-Play company is a purely online company. It means that all the transactions or company processes are used in network. While, Bricks-and-Mortar is not only focused on networking but it also being offline. Means, the company also doing business outside.

In marketing-strategy for Pure-Play

hermm......

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